Business reviews are an essential part of any marketing strategy, no matter the size of the company. They can help to boost revenue, create a consistent presence online, and provide customers with valuable information about your business. Here are seven reasons why reviews are so important for your brand.
1.Negative Reviews Can Deter CustomersNegative reviews can have a huge impact on potential customers. According to a survey, 94% of online shoppers reported that a negative review convinced them to avoid visiting a business.
This highlights the importance of monitoring and responding to reviews, both positive and negative.
2.Positive Reviews Can Increase RevenueA study published by Harvard Business Review showed that simply achieving a one-star increase in the overall rating of online reviews can increase revenue by up to 9%. This demonstrates the power of positive reviews and how they can help to boost sales.
3.Average Ratings MatterThe average star rating of NiceJob customers is 4.77, higher than the average rating of 4.42 for all companies. This shows that having a higher average rating can be beneficial for businesses, as it can help to attract more customers.
4.Consistent Presence Across the WebKeeping your name, address, and phone number consistent across the web not only presents a consistent presence for your consumers, but it can also help your company rank better in search engine results.
5.Word-of-Mouth AdvertisingWord of mouth usually happens over time, after your business has been noticed and people talk about you. With reviews, this process is accelerated as customers can share their experiences with your business instantly.
6.Thousands of Apps and Services Use Review DataThere are thousands of apps and services that use review data to help local shoppers make purchasing decisions.
This means that having good reviews can help to attract more customers.