The Ultimate Guide to the Best Review Platforms for B2B and B2C Companies

We've rounded up 25 of the best review platforms so you know exactly where to go for real product feedback whether you're a customer or business owner.

The Ultimate Guide to the Best Review Platforms for B2B and B2C Companies

When it comes to elevating your business, you need to make sure that your staff is doing the hard work and effort. To ensure that your business is growing, you need to know where to go for real product feedback, whether you're a customer or a business owner. We've rounded up 25 of the best review platforms, so you can make an informed decision. TripAdvisor is a review platform that focuses on the travel and leisure industry.

It receives approximately 390 million unique monthly views across its 49 sites, from customers and business owners around the world. Google My Business is a service that allows customers to view local business ratings and business owners to manage their online reputation and visibility. Facebook is a social media platform that facilitates social connections and conversation, but it is also widely used as a review platform. If you set up a business page on Facebook, you can reach potential customers through the “actions” and “likes” you collect.

Amazon is one of the largest online retailers, with products from thousands of companies around the world. Yelp attracts around 178 million unique visitors each month.The Better Business Bureau (BBB) receives around 7 million monthly visitors every month. GlassDoor receives around 3 billion global visits every month. Yellowpages has an average of 60 million monthly visitors.

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.The website receives between 10 and 11 million monthly visits. If you treat your employees well, you can position yourself at the top of Glassdoor and improve your online reputation. There are around 67 million unique monthly viewers. CNET is a website that caters to all types of products, from refrigerators to exercise bikes, and has an estimated average of 13 million unique monthly visitors.Citysearch is considered one of the most popular local city guides in the U.S., helping around 11 million customers a month make a purchase decision.

Which One? is an independent platform in the UK to review everything from flats to savings accounts. It has around 2.5 million unique monthly visitors.GoodFirms is a website for B2B (Business to Business) technology companies, with around 700,000 monthly visitors. Manta helps small B2C companies increase their customer base with an average of 5 million monthly visitors. Software Advice has 1 million monthly visitors in its specific niche.In the US, consumers have a huge number of choices when it comes to products and services.

To help you differentiate your brand from the competition, I've divided this list into B2C and B2B review sites based on your target buyers.If you're a small B2C company looking to increase your customer base, Manta can help. If you're one of 36 percent of small businesses without websites, you could increase your web presence by setting up a page on Facebook or Amazon.For B2B companies targeting other companies, not ordinary consumers, there are 10 top B2B review sites to look for based on your product type: G2 Crowd, TrustRadius, Clutch, GetApp, FinancesOnline, Gartner Peer Insights, IT Central Station, Software Advice, Capterra and GoodFirms.There's no reason to limit yourself to one or two review sites either; explore multiple options and decide which platforms are right for your marketing strategy. You can also set up alerts to receive an email each time a new review is published so that you can confirm and respond to each one.User reviews should be seen as a powerful (and free) marketing tool that you should take advantage of. Glassdoor is an employee review site while The Wall Street Journal calls Neil Patel one of the top influencers on the web and Forbes says he's a top 10 marketer.This blog post will not reach sites that are specific to an industry but will provide review sites that apply to companies in almost any industry.

So don't give yourself a pat on the back the next time you get a five-star review; make sure everyone knows how well your company is doing.Inform current or potential customers of the review websites the company uses and make sure to include a link to the website's home page. If a consumer enjoyed pizza pie at Chicago Pizza and Oven Grinder Company, for example, they are likely to write that review on Google.