In the digital age, it's hard to know who to trust. With the rise of online review sites, it can be difficult to determine which reviews are genuine and which ones are false. Fortunately, there are ways to verify the legitimacy of reviews and ensure that you're getting an accurate picture of a product or service. Companies that run review sites have a vested interest in eliminating false endorsements.
According to a survey by the American Marketing Association, online travel site TripAdvisor and restaurant review site Zagat topped the list of most trusted sites. If you don't have time to verify a review through a service like Fakespot, there are other ways to know if a product review is legitimate. Not all online review sites allow consumers to verify their review, but some platforms will indicate whether or not the review is a verified purchase. Businesses can also take steps to ensure that their reviews are trustworthy.
This includes a customizable “Leave a Review” button for the company's website to drive traffic to the BBB review site. It can be difficult to tell if the reviewer has a connection to the company, but doing an internet search on the reviewer can give you an idea. Business review sites, such as Yelp, point to the growing importance of review monitoring to manage a company's online reputation.At the end of the day, it's important to remember that reviews should be taken with a grain of salt. While they can provide valuable insight into a product or service, it's important to do your own research and make sure that you're getting an accurate picture of what you're buying.
